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Five Reasons YouTube is Winning Social Media and Your Business Can, Too

Updated: Apr 4

YouTube has continued to be a dominant force in the world of social media, despite facing stiff competition from other platforms such as Facebook, Instagram, and Twitter. While other social media platforms have seen a downward trajectory in terms of their growth and engagement rates, YouTube has continued to see explosive growth, with over 2 billion monthly active users as of 2021.

In this article, we’ll explore the top five reasons why YouTube continues to be successful, including its role as a school, its ability to provide real value to viewers, and its usefulness to small businesses as a tool for organic growth.

1. YouTube functions as a school

One of the primary reasons why YouTube has seen massive growth is that it functions as a school for millions of people around the world. YouTube is home to millions of educational and instructional videos on a wide variety of topics, from cooking to coding, from personal development to academic tutorials. According to a study conducted by Google, 86% of YouTube viewers use the platform to learn new things.

2. Viewers get real value for their attention

Another reason why YouTube continues to thrive is that it provides real value to its viewers. Unlike other social media platforms, which are often filled with meaningless content and endless scrolling, YouTube allows users to discover and engage with content that is genuinely valuable and informative. This value proposition has helped to create a loyal community of viewers who return to the platform time and time again.

3. YouTube has a diverse range of content

Another reason why YouTube is so successful is that it offers a diverse range of content that appeals to a wide variety of viewers. Whether you are interested in beauty, fashion, gaming, or technology, there is something for everyone on YouTube. This diversity of content has helped to create a massive and engaged community of viewers who feel a sense of connection to the platform.

4. YouTube offers powerful advertising options

One of the reasons why small businesses should consider creating their own YouTube channel is that the platform offers powerful advertising options. YouTube’s advertising tools allow businesses to target specific audiences based on their interests, demographics, and search history. This means that small businesses can reach the right people with their message, leading to higher conversion rates and increased revenue.

5. YouTube allows for organic growth

Finally, one of the reasons why YouTube is so attractive to small businesses is that it allows for organic growth. By creating a compelling YouTube channel with valuable content, businesses can attract a loyal following of viewers who are interested in their products or services — no pushy sales tactics required. This organic growth can lead to increased brand awareness, higher customer engagement, and ultimately, increased revenue.

In conclusion, YouTube has continued to see massive growth even as other social media platforms such as Facebook, Instagram, and Twitter have struggled. This success can be attributed to a variety of factors, including its role as a school, its ability to provide real value to viewers, its diverse range of content, its powerful advertising options, and its usefulness to small businesses as a tool for organic growth. As YouTube continues to evolve and grow, it will be interesting to see how it continues to innovate and provide value to its massive community of users.

If you’re a small business seeking massive, organic, and free growth, the time to act is now. Contact me for more.

New York Nadia (Nadia Asencio) is an Organic YouTube Marketing coach. Sign up for a free 30-minute consultation now and scale your brand the right way.

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